Wednesday, September 14, 2011

12 Questions for Heineken.

1. What were the advantages of using a comedic spin on your commercial?
2. Is there a distinct difference between the interests of men and women pertaining to your product?
3. Is this commercial geared toward men, women or both?
4. Do you believe exaggeration is one of the best devices to use in a comedic commercial?
5. Did this commercial lead to higher sales?
6. After this commercial, who seemed to purchase more beer, men or women?
7. On what channel was this commercial mostly played?
8. Do you believe that the channel that the commercial was played on would effect the sales of your product?
9. Do you think this commercial could be taken as bias by some of it's viewers?
10. Do you think if it was seen as bias, sales may be lowered?
11. Which sex do you think may be more likely not to understand the comedy in this commercial?
12. What sex purchases this most of your products?

1 comment:

  1. Well done! All questions are conducive to selling the product

    ReplyDelete