One of the most important aspects of the Heineken commercial is their use of the comedic device exaggeration. Most everything depicted in the commercial is blown out of proportion. The size of the house, the reactions of the women and men to their different interests as well as the idea of having a large walk in fridge to store beer are all ridiculous. The use of exaggeration, however, makes the commercial funny and over all memorable. This advertising strategy is important for sales of all kinds.
This use of exaggeration can appeal to both men and women. Women who see the commercial will find humor in it just as men will. This commercial finds a way to appeal to both the sexes by making fun of them each in different ways using stereotypes. Because Heineken finds a way to include everyone in their stereotypes, they can sell their product to virtually anybody which would ultimately be successful advertisement. They even finish off their commercial with “Heineken, serving the planet”.
Not a topic I even considered and I am surprised by how much actually is exaggerated, could use 1 or 2 more examples
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