The 2011 Chevy commercial appeals to its audience by making the statement that Chevy is the car to drive. This commercial tries to pull in older customers as it shows that their new models look cool and will keep them young. This type of advertising uses metaphors to bring together a real aspect of a product and a fallacious aspect that work together as a pair. In this case, Chevy ties together the idea that their new car is young and modern and soon connects it with the idea that it can make its driver young as well, in other terms, the freedom of the road will bring freedom of the spirit.
This type of advertising will bring in many customers who wish to feel young again, which is most of the older generations in the U.S today. Chevy is not the only company to use this type of advertising, many commercials use the elements of exaggeration and great fallacies as well in order to sell their products. Apparently, "Red Bull gives you wings" and "Skittles let you taste the rainbow". This proves to us that modern advertisement does not have to be real in order to sell a product, it just has to be attractive and alluring.
great analysis but what about the son living at home? what part does that play in it?
ReplyDeleteI think the son is a burden the mother needs to escape. Her throaty "Just drive." announces her abandonment of (or shaking off) the thirty-something mooching son.
ReplyDeletethis smacks of the Pantene commercial, yes? One can apparently still be young inside a red Chevy; one can apparently play the violin provided hair is shiny.